Pioneering airline Virgin Atlantic have unveiled their new range of gender neutral Cabin Crew uniforms. And pilots can also get in on the act.
Virgin Atlantic uniforms will no longer be gender-specific. Male and female Cabin Crew will be able to choose which uniform they prefer to wear while working:
“No matter their gender, gender identity or gender expression”.
The Vivienne Westwood designs have been created to reflect the diversity of Virgin Atlantic’s workforce.
A new gender identity policy will allow Cabin Crew to decide which uniform they feel the most comfortable wearing, a red skirt or burgundy trousers.
Relaxing rules on tattoos
The latest move comes after Virgin Atlantic took steps earlier this year to become more welcoming and inclusive by permitting Cabin Crew to have visible tattoos.
You can find a full list of Virgin Atlantic Cabin Crew requirements here.
Pronoun badges will also be introduced. These will be available for both Virgin Atlantic crew and passengers, who can request them at check-in.
A new ticketing system has also been designed. Travellers with gender neutral markers in their passports (which are already available in India, Pakistan and the USA) can make use of these gender codes and be recognised by the title Mx.
You can check out Virgin Atlantic’s new gender neutral Cabin Crew uniform in their fabulous promo video here.
Making a statement
It’s so important that we enable our people to embrace their individuality and be their true selves at work. It is for that reason that we want to allow our people to wear the uniform that best suits them and how they identify and ensure our customers are addressed by their preferred pronouns.” – Juha Järvinen, Virgin Atlantic CCO